Bernays and Propaganda - Part 3 of 5
By Larry Romanoff for The Saker Blog, February 21, 2021
Introduction – If America Dissolves…
Bernays and Propaganda – Part 1 of 5
Bernays and Propaganda - Part 2 of 5 -- The Marketing of War
From their experiences in the formulation, manipulation and control of public perception and opinion with the CPI, both Lippman and Bernays later wrote of their open contempt for a "malleable and hopelessly ill-informed public" in America. (1) Lippmann had already written that the people in a democracy were simply "a bewildered herd" of "ignorant and meddlesome outsiders" (2) who should be maintained only as "interested spectators", to be controlled by the elite "secret government". They concluded that in a multi-party electoral system (a democracy), public opinion had to be "created by an organized intelligence" and "engineered by an invisible government", with the people relegated to the status of uninformed observers, a situation that has existed without interruption in the US for the past 95 years. Bernays believed that only a few possessed the necessary insight into the Big Picture to be entrusted with this sacred task, and considered himself as one member of this select few.
"Throughout his career, Bernays was utterly cynical in his manipulation of the masses. In complete disregard of the personal importance of their sincerely held values, aspirations, emotions, and beliefs, he saw them as having no significance beyond their use as tools in the furtherance of whatever were the commercial and political ends of his hirers."
